Sotheby’s International Realty’s® online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers – at no extra cost – the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 880 offices in 66 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all of our partner sites annually.
Asia Services Group
As a Founding Member of the Asia Services Group, I am proud to share its continued expansion through one-of-a-kind endeavors that include a custom WeChat App developed with adSage, privileged placement in Tiger Oak Publication’s Seattle Luxury Living Magazine, exclusive features on Juwai.com, events in partnership with AREAA, the production of the “East Meets West” documentary and the Asia Services Center.
SEATTLE LUXURY LIVING MAGAZINE - 2017
For the second year in a row, Realogics Sotheby’s International Realty sponsored the publishing of the glossy, all-Chinese magazine Seattle Luxury Living, which is catered to Chinese consumers in the Pacific Northwest as well as those seeking real estate and lifestyle opportunities throughout the Seattle metro area. Tiger Oak Media, owner of Seattle Magazine, Seattle Bride, and Seattle Business Magazine is the publisher and included exclusive real estate content provided by RSIR along with featured listings, lifestyle editorial, and third-party advertisers.
SEATTLE LUXURY LIVING MAGAZINE - 2016
Realogics Sotheby’s International Realty and Tiger Oak Publications collaborated to produce an all-Mandarin magazine called “Seattle Luxury Living” which targets affluent Chinese consumers locally and overseas. The publication features editorial on key lifestyle considerations for inbound Chinese Nationals to the Pacific Northwest including real estate trends, international business and trade, education and immigration, ethnic cuisine and luxury consumer goods including automobiles, fashion and travel.
Featured on RSIR.com Blog
Warmly, Chinese Buyers "Survey the World Beyond Seas" - Last year, I traveled to China, Taiwan, Hong Kong, and throughout Asia for a month. Upon my return, Realogics Sotheby's International Realty interviewed me on my experiences and observations on the current demand for Seattle real estate among Chinese buyers in these regions.